Workshop om Over-the-Top Video Services – vender tilbage 29. maj 2012
An exclusive workshop with Colin Dixon.
Presented by CBC New Media Consult and The Diffusion Group, San Fransisco
Colin Dixon fra The Diffusion Group i USA er en af branchens mest vidende personligheder indenfor online distribution af tv og video, og vi holdt en vellykket og velbesøgt workshop med ham fredag 11. november. Han er tilbage med en workshop med de nyeste analyser i København tirsdag 29. maj i forbindelse med “Copenhagen Future TV Conference 2012″.
Her er agendaen fra workshop’en som vi afholdt fredag 11. november 2011:
Capitalizing on Over-the-Top
Video Services
Led by Colin Dixon, Senior Partner Advisory, of The Diffusion Group
This year at International Broadcasting Convention (IBC) in September, it was evident that there has been a fundamental shift in the way operators, content providers and consumer view video services. All attention is now squarely focused on the Internet as a primary delivery mechanism for entertainment services. Although traditional media viewing remains important to consumers, clearly Internet video’s impact is starting to be felt. With Over-the-Top video solutions beginning to vie for consumer attention, understanding how the delivery of TV services will evolve has never been more important.
From the evolution of the devices beneath the TV to the sweeping changes in consumer attitudes and consumption patterns, identifying opportunities has never been more difficult – and never been so important. Is the future of entertainment a hybrid mix of broadcast and Internet or will one or the other win out? Which services will come to dominate in this new world order?
This half-day workshop will provide the ideal orientation to anyone wishing to understand the opportunities and threats presented by the rapidly developing world of online video delivered over broadband networks.
Colin Dixon is an internationally recognized expert in the field of online video and interactive television. Drawing on his analyst and consultancy work with The Diffusion Group, he will bring an independent perspective to this pre-conference briefing, setting the latest developments in their international context.
The workshop will cover the worldwide market for delivering online video to different devices, the latest trends in consumer viewing behaviour and a close look at the most successful over-the-top services including Netflix, BBC iPlayer, Sky Player and Amazon.
There will be plenty of opportunities to ask questions, discuss issues and gain valuable insights in an informal workshop environment.
Agenda
- Benchmarking the connected consumer
- Evolution of the home network
- The competitive environment for TV services in the Home
- Devices and displays
- How the Internet is changing TV connected devices
- Worldwide device forecast through 2016
- Consumption patterns with and attitudes to broadcast, PayTV and Internet video
The workshop also includes the following:
Recent analysis of developments after Netflix has introduced bold new pricing models. And how the American Video-On-Demand market has changed after Blockbuster was acquired by satellite operator Dish Network – and has struck back against Netflix.
Netflix – Before and After the changes
- Customer view of the price changes
- Number using the service
- Opinion of the price changes
- Where they will go if they want to cancel
Netflix versus the competition
- Before the price and service changes
- After
Dish Network Strategic Insights
- The role of Sling
- The purchase of Blockbuster
- Blockbuster Movie Pass
- Likely impact on subscribers
A special section on Video Piracy
Understand consumer proclivities as regards the use of illegal video
- What sources consumers use to obtain illegal content
- The frequency with which they consume illegal content
- What they did if they could not obtain an illegal copy
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About Colin Dixon
Colin brings a wealth of knowledge on the digital TV, IPTV, and over-the-top spaces to The Diffusion Group. Over the last 15 years he has held senior executive positions at Microsoft/WebTV, Liberate and Oracle, delivering products and services to the cable, satellite and IPTV industries.
Colin is the author of many reports and opinion pieces including Broadband-Enabled TV: Rise of the OTT Provider and The Economics of Over-the-Top TV Delivery-How Television Networks Can Shift to Online Content Delivery. He holds Bachelors and Masters Degrees in Electrical Engineering and has post-graduate business education experience from Stanford.
A frequent speaker and moderator at many industry events such as NAB, IPTV World Forum, IBC and TelcoTV, Colin was nominated one of IPTV’s Top 50 People by IPTV Evangelist.
